Packaging Your Crafts To Sell
Having a really great craft product is terrific. But don’t forget the importance of quality packaging. You wouldn’t leave the house undressed would you? Then don’t let your crafts leave the house undressed.
Think about the last time you saw a pile of gifts at a birthday party or wedding reception. Did certain ones stand out among the crowd? You probably thought there must be something really special in those gifts that stood apart. Something that is wrapped beautifully predisposes the receiver to think whatever is inside is wonderful, while the opposite occurs if it is poorly wrapped
Using attractive packaging for your products increases their perceived value and overall desirability. Quality packaging for your craft products also creates an impression of professionalism and reliability for your business. By packaging your craft products in an attractive and unique manner, you are telling your customer that your care about your product and them. This will inspire customer loyalty which results in repeat business.
The use of some ribbon or a cellophane bag can turn a simple pillar candle into an upscale one of a kind work of art. Maybe that’s an exaggeration, but it gets the point across that a nicely wrapped craft product is more valuable to a customer that one that is left undressed.
Seasonal packaging is another consideration. Holidays are the perfect time to sell your craft products. Package them accordingly. Your customers will love you if they don’t have to wrap their gifts themselves. You may even want to offer a “deluxe gift wrapping” option for an additional charge. Have materials prepared well in advance for Fall/Thanksgiving, Christmas/Winter, Valentines Day, Easter, Mothers Day, Fathers Day and summer.
One thing to keep in mind, however, is you should try to keep your costs down in this area. Look for discount ribbons and accessories. Take advantage of post holiday sales to pick up supplies for the following year. Buy in bulk and split the cost with other crafters. Use your scraps if you have them to make your packaging coordinate with your craft.
